A beautiful photograph
can still leave an important question.
Diners choose before they taste. For some dishes, portion, composition, or scale matters more than a single angle can show.
Familiar choices
need less explanation.
That does not make every unfamiliar dish difficult, or every diner the same. It means the menu should answer more when the choice asks more.
What is on the full plate?
How large is it on the table?
What exactly am I ordering?
The menu went digital.
The decision didn’t.
Vizual adds dimensional information only to the dishes where it can resolve a real question.